1:1 Marketing (or Variable Data Printing) allows for you to print customized promotional materials that could double or even triple your response rates.

1:1 Marketing is revolutionizing the way companies speak to customers today. Thanks to state of the art digital technology, like our Xerox iGen, The Print Shoppe can offer this cutting-edge sales tool now! Why settle for low response rates  when you can forge a deeper connection with your marketplace? Consider this example with Ace Travel:

Meet LuAnne LuAnne is 73 years old and feisty Is a card carrying AARP member Likes dancing, the hula and warm vacations Always looking for bargains	Meet Jack Jack's 22 years old & itching to see the world Jack's a Jock Likes Exotic Adventure Vacations where he can climb, ride horses and hike He's single and ready to mingle
See how Ace Travel spoke to Luanne	See how Ace Travel spoke to Jack

DESIGN!

LIST!

PRODUCTION RUN!

THATS ALL IT TAKES! So, remember this...it doesn't matter who your audience is, adopting a 1:1 marketing approach will help you get personal, engage the reader and convert more sales. After all, isn't that what target marketing is all about? The Print Shoppe will help guide the way for your next direct response initiative.

1:1 Marketing Examples
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